Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 11, Problem 3ALR
Summary Introduction
To discuss: An affinity marketing program
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Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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- What is a disruptive marketing plan?arrow_forwardWhat is meant by the term “relationship marketing” and what is one of the main drivers in making this a major foundation of successful marketing in the 21st Century?arrow_forwardWhat is utility? how does marketing create differentforms of utility?arrow_forward
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