Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 11, Problem 3CTE
Summary Introduction

To discuss: The steps to be taken by the clothing store to win back its lost customer.

A customer win back refers to process of reviving the lost relationship with the buyer or consumer.

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