Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 11, Problem 1CTE
Summary Introduction
To discuss: The ways to determine the employee satisfaction and the questions to be asked to the employees.
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Suppose you were asked to be a marketing consultant for arestaurant specializing in a regional cuisine such as Tex-Mex,Cuban, or New England fare. The owner is concerned aboutemployee satisfaction. When you visit the restaurant, whatclues would you look for to determine employee satisfaction?What questions might you ask employees?
Discuss the role of employee training and development at your organization. How does employee training and development factor into your organization’s strategic planning and contribute to its competitive advantage? What recommendations would you make to your leadership to improve training and development at your organization?
Is it not enough for a company to analyze its own strengths and weaknesses? Justify your answer.
Chapter 11 Solutions
Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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- If so, how would you describe the unwavering dedication to satisfying customers?arrow_forwardHow can the push-pull strategy be applied to marketing and sales management in a hypothetical business scenario, and what are the potential benefits and drawbacks of this approach in terms of attracting new customers, increasing sales revenue, and improving brand recognition and loyalty?arrow_forwardwhat are customer benefit packages for the restaurant business?arrow_forward
- Do you think customer-centric businesses are more profitable? Give at least three reasons for your answer.arrow_forwardDesign a Customer Benefit Package that you would utilize to ensure you keep your high-value customers happy and returning.arrow_forwardAssume you are a designer and you want to sell your new designs for home furnishings called “The Ultimate Dorm Room” to Target. You met with the buyer once, and she made some suggestions and said she would consider it again in six months. What would you do to continue to stay motivated until you meet with her again?arrow_forward
- How may a company's success or failure be affected by the amount of job satisfaction of its employees?arrow_forwardConsider two vastly different companies. Feel free to use the textbook example of one that sells oral healthcare products (toothbrushes, toothpaste, and mouthwash) while the other is a ride-sharing service (like Lyft or Uber). Or, consider sharp contrasts, like a professional sports team with their entertainment-driven product versus a producer of Covid essential PPE (personal protective equipment). Feel free to be creative in your responses and/or choose products of interest to you now or of interest relative to future career aspirations. For each of the distinct companies and their different strategic target markets, describe the firm’s tactics (consider the Four Ps and/or Four Cs) in a) acquiring customers, b) retaining customers, and c) enhancing sales from customers.arrow_forwardSome people tend to use the terms effectiveness and efi ciency interchangeably, though we’ve seen they are different concepts. But is there any relationship at all between them? Can a i rm be effective but inefi cient? Very efi cient but essentially ineffective? Both? Neither?arrow_forward
- Why do you think it is important for companies today to be focused on the front line customers in their business? Consider our current global economy, social media, and companies today becoming more focused on customer service as a way to improve their bottom line.arrow_forwardYou work in a small coffee shop. The shop sells primarily three items: brewed coffee drinks, whole bean/ground coffee, and pastries. The shop owner has asked you to gather data on sales of the product mix. There has been discussion of whether the pastries are profitable and should they be discontinued. To complicate the matter your friend would like to sell pastries to the coffee shop and you would like the friendship to blossom into a closer relationship. After collecting the information, you learn that while the pastries are indeed not profitable, but they contribute to covering the overhead costs. And the customer draw potential of the pastries has not been tested. What do you recommend to the owner?arrow_forwardIn 500 words, write a reflection on the company's importance to its employees and what they should do to give stimulating and financially rewarding opportunities for them.arrow_forward
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