MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Chapter 11, Problem 4AMK
Summary Introduction

To discuss: The branding strategy that person X would recommend for the following situation and the trade-offs that must be considered by person X.

Introduction:

Creating a specific name and an image for a commodity on the customer's mind is known as branding. The main aim of branding is to attract the customers with different products and retain them.

A trade-off is a decision that includes reducing quantity, quality or design, but expect return of gain in another aspect.

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