MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 11, Problem 7QA
Summary Introduction
To determine:The various steps in distribution planning
Introduction:
Distribution Planning: The overall plan for a company to provide the products/services to the customers by setting up the right distribution objectives, by choosing the right distribution strategy, by evaluating the internal and external environmental influences and by developing the appropriate distribution tactics so that a greater value is provided to the customers and a greater value is gained by the company.
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MARKETING: REAL PEOPLE...ACCESS CARD
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- What is the Distribution network?arrow_forwarddiscuss the organizational levels relevant to the fulfi llment process. Be sure to explain the relationships among the various levels. What is a distribution chain? How is it relevant to the fulfi llment process?arrow_forwardDiscuss the different kinds of delivery?arrow_forward
- What are Distribution Decisions?arrow_forwardPhysical distribution has been described as the other half of marketing .explain .arrow_forwardThere are three categories of retail distribution— intensive distribution, selective distribution, and exclusive distribution. For each of the categories, summarize the distribution strategy and give an example of each.arrow_forward
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