Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 11.3, Problem 11.3LO
Summary Introduction

To determine: The significance of branding and its strategies.

Introduction:

Creating a specific name and image for a commodity in the customer mind is known as branding. The main aim of branding is to attract the customers with different products and retail their customers.

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Recognize the importance of branding and alternative brandingstrategies.
Write about the major branding strategies
Describe the process of branding.
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