Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
bartleby

Concept explainers

Question
Book Icon
Chapter 11.4, Problem 11.4LO
Summary Introduction

To discuss: The roles of labelling, warrants, and packing in marketing commodities.

Introduction:

Labelling is an essential part of packing that helps in identifying the brand or product, who manufactured it, when and where it was manufactured, method of using it, and regarding the contents and ingredients of the products.

Packaging is an element that refers to any product offered for sales with information conveyed through label.

A warranty is one in which a producer makes a condition on the exchange or repair of a product based on few terms on conditions.

Blurred answer
Students have asked these similar questions
Explain the definition and functions of packaging
Explain the role of labelling in packaging ?
Describe the role of packaging and labeling inthe marketing of a product
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning