Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 11.4, Problem 11.4LO
Summary Introduction
To discuss: The roles of labelling, warrants, and packing in marketing commodities.
Introduction:
Labelling is an essential part of packing that helps in identifying the brand or product, who manufactured it, when and where it was manufactured, method of using it, and regarding the contents and ingredients of the products.
Packaging is an element that refers to any product offered for sales with information conveyed through label.
A warranty is one in which a producer makes a condition on the exchange or repair of a product based on few terms on conditions.
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Chapter 11 Solutions
Marketing - Standalone book
Ch. 11.1 - Prob. 11.1LOCh. 11.1 - Prob. 11.1LRCh. 11.1 - Prob. 11.2LRCh. 11.1 - Prob. 11.3LRCh. 11.2 - Prob. 11.2LOCh. 11.2 - Prob. 1MRDCh. 11.2 - Prob. 11.4LRCh. 11.2 - Prob. 11.5LRCh. 11.2 - Prob. 11.6LRCh. 11.3 - Prob. 11.3LO
Ch. 11.4 - Prob. 11.4LOCh. 11.4 - Prob. 1MMCh. 11.4 - Prob. 11.7LRCh. 11.4 - Prob. 11.8LRCh. 11.4 - Prob. 11.9LRCh. 11 - Prob. 1AMKCh. 11 - Prob. 2AMKCh. 11 - Prob. 3AMKCh. 11 - Prob. 4AMKCh. 11 - Prob. 5AMKCh. 11 - Prob. 1BYMPCh. 11 - Prob. 2BYMPCh. 11 - Prob. 1VCCh. 11 - Prob. 2VCCh. 11 - Prob. 3VC
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Analyze the role of packaging in ensuring product safety and quality, particularly in the pharmaceutical and chemical industries.arrow_forwardExplore the environmental impact of different packaging materials and methods, and discuss sustainable packaging alternatives.arrow_forwardExplain the concept of package testing and quality control, including the standards and regulations governing packaging safety.arrow_forward
- Discuss the importance of labeling and branding on product packaging and its impact on consumer behavior.arrow_forwardDiscuss the regulatory and safety standards that govern the use of packaging materials and their impact on package design and selection.arrow_forwardExplain the concept of "minimalist" packaging and its impact on waste reduction and cost savings.arrow_forward
- Describe the packaging requirements and challenges associated with shipping and handling of fragile or hazardous goods.arrow_forwardExplain the concept of sustainable packaging and provide examples of eco-friendly packaging materials.arrow_forwardWhat is the difference between an express warranty and “puffery” pertaining to a product’s characteristics?arrow_forward
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