Principles Of Marketing Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780135983294
Author: Philip Kotler, Gary Armstrong
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 12, Problem 12.19CC
Summary Introduction
Case summary
Payment through mobile phones replaced all the card payments. Company A has its own Mobile payment service-A pay through which the customers can pay without any cards. Though Mobile payment service-A pay was gobbling the market, it was not the first to use mobile phones payment. Mobile payment service-A pay as struggled but though with its loyal and relationship among the consumers made Mobile payment service-A pay to form a product with security measures which made the consumers to believe in digital payment and made a successful one.
Characters in the case:
- Company A
To discuss: Whether Company A is a consumer or intermediary or a producer with respect to Mobile payment service-A pay.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
How does KFC deals with tax evasion and tax avoidance?
Will Walmart be successful against Amazon.com? Explain your answer.
Help me I got confusion on this , who is chargeable person ?
Starting 1 January 2020, the government began imposing a digital services tax (DST) of six per cent on foreign digital service providers (FSPs) in Malaysia.
Based on the above required to explain and discuss on administration of digital tax of chargeable person.
Who was the chargeable person and explain on it ?
Is it the answer be as 1) Who has to pay the digital services tax?
2.) Who is considered as Foreign Service Provider?
3) Who is considered as Consumer in Malaysia?
If none of this answer please help me a clear answer on chargeable person of digital service tax.
Chapter 12 Solutions
Principles Of Marketing Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (17th Edition)
Knowledge Booster
Similar questions
- Could you explain how Walmart positions Great Valuearrow_forwardText answer only and give detail solution but don't give handwritten solution For an automobile company what are the different ways through which it can enter into a foreign market and adapt the business environment there.arrow_forwardWhat is a mobile enterprise? List some example for mobile enterprise? Explain which companies in GCC can become mobile enterprise justify your answer ?arrow_forward
- how government support the online jewelry business according to porter's diamond modelarrow_forwardNestle promoted their infant formula in poor countries as a supplementary food to be given for infants along with breast milk. Nestle then advertised their product in a compelling way, which made the mothers of the poor countries to believe that, they must give the infant formula for their infants. However, the formula needed to be mixed with clean water, which was the biggest lack in the poor countries such as Africa, where Nestle focused as their main markets. Due to lack of clean water and due to illiteracy of the mothers in poor countries, infant formula was mixed with water which was not clean and the babies who consumed the formula had to go through serious health issues, which sometimes caused even death. It was reported that, Nestle knew the illiteracy and the lack of clean water in African countries, yet, Nestle did not alarm it, as it might minimize their market and loss of profits (Wijesinghe, 2018). It can be clearly seen, of the lack of decency from this corporation on…arrow_forwardWhat are the ethical issues associated with transactions from GlaxoSmithKline & Canadian Drugs?arrow_forward
- Amazon purchased Whole Foods. How will this transaction affect Aldi as it seeks to expand its presence in the United States? What competitive actions might Aldi take in response to Amazon’s purchase of Whole Foods?arrow_forwardIn most cases, which type of government protection assistance is most controversial?business development servicesforeign business contactstrade expositionstariffsarrow_forwardWhat cultural factors must U.S. sports franchises overcome to increase popularity abroad? Why?How can franchises ensure their products are appropriate for international markets?Should governments protect their industries by placing tariffs on imported products? Why? Why not?Include APA-style in-text citations as well as a reference section.arrow_forward
- The risks from smoking tobacco are well documented and according to the (WHO), the tobacco epidemic is one of the biggest public health threats the world has ever faced, killing more than 8 million people a year, including around 1.2 million deaths from exposure to second-hand smoke. Despite this fatality, the marketing of tobacco remains a lucrative business. Taking the contrasting statements above and additional research into consideration, discuss ways in which Philip Morris can become a socially responsible tobacco marketer.arrow_forwardWhy did google left china?arrow_forwardDefend the use of third-degree price discrimination by Tribeca Coffee when entering new markets. Explain competitive advantagearrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning