Marketing, An Introduction Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780135983676
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 12, Problem 12.1DQ
Summary Introduction
To determine: The five major promotion tools used in marketing.
Introduction:
Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.
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Marketing, An Introduction Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (13th Edition)
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- Social Media is a powerful tool in marketing. It is one of the digital marketing techniques used to utilize social networking platforms to gain traffic and attract targeted audiences. State FIVE important roles of Social Media in Digital Marketing Strategy.   2. Email marketing is a segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail with an exception that instead of sending mail through the postal service, messages are sent electronically via email. In your own words, state and discuss FOUR advantages of Email Marketingarrow_forwardMARKETING 01 WRITE ONE OR TWO PARAGRAPHS, please post something that you found significant about "promotion" that is contrary (different) to what you previously thought. Example: If you thought buying an ad, advertisement or making a commercial for your product is the only part of marketing, after reading, you will see that Marketing is much more than just the "promotion" part of the Marketing Mix (4P's).arrow_forwardCan you help me answer this question  Describe the components of a promotion mix and the different factors can affect them The different types of marketing communications an organization uses comprise its promotion or communication mixCommunication tools that may include advertising, sales promotions, public relations and publicity, professional selling, and direct marketing., which consists of advertising, sales promotions, direct marketing, public relations and publicity, and sponsorships (of events and experiences),  The promotion mix also consists of online, social media, and mobile marketing,arrow_forward
- Which promotional mix elements does Red Bull use? Whatgrade would you give Red Bull on integrating these elementsinto a core marketing communications campaign?arrow_forwardCourse Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 16. What are some of the cultural variables that marketers must consider in developing advertising and promotionalprograms in a foreign market?17. What are the differences between a retailer's long-term and short-term promotional objectives?18. Outline any three advantages and disadvantages of online advertising.arrow_forwardFour elements of a promotion mix are advertising, personal selling, public relations, and sales promotion. Which one or more of the four promotional methods do you think are most appropriate for Tesla? Why?arrow_forward
- In your own words discuss the integrated marketing communication concept. Explain what its emphasis on consistency and complete messages implies with respect to promotion blends. Give examples.arrow_forward1. All of these are common misconceptions about what marketing is EXCEPT: a. it does not involve numbers. b. managing exchanges with customers c. making people buy things they don’t need. d. an art, and you either have the gift for it or you don’t.  2. Communicating value to your target market is covered through what? a. Product and Price b. Product c. Promotion d. Price  3. Which represents an intermediary relationship? a. A bank provides a loan to an individual purchasing a car. b. A private equity firm has invested in a logistics company. c. A logistics company purchases truck tires from Goodyear. d. A small bank uses an outsourced human resources company for its HR needs. 4. Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more appealing to buy certain things over others.arrow_forwardHow does social media advertising spending compare to traditional mass-media advertising spending? How likely is it that Twitter can become a media entity rather than just a media platform, and what are the implications for advertisers? (AACSB: Written and Oral Communication;Reflective Thinking)arrow_forward
- To provide more delivery service to the consumer market, UPS created UPS stores. According to the AIDA model, to create attention for this more convenient and less expensive way to mail packages through UPS, its marketing department should have relied on which element of the promotional mix?public relationssales promotionevent sponsorshippersonal sellingdirect marketingarrow_forwardWhat marketing communication and promotion objectives should Banyan Tree set?arrow_forwardDescribe the AIDA model of communications. For each stage of the model explain how it can be related to the purchase of durable products. Illustrate how different promotion tools can be used at each stage of the “buy” process.arrow_forward
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