Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 12, Problem 12.7CTE
Summary Introduction
To determine: The three examples of advertisement that include socially responsible message; also analyze whether some companies are exploiting social issues by promoting them for their own gain.
Introduction:
The social responsible marketing is a strategy that companies follow to make profits that benefits the welfare of the society. They should have a positive relation with the society for a smooth-running business.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Wren is a company that helps consumers offset their carbon footprint.
• You will pretend you are Wren’s marketing team in Egypt
• create a campaign that convinces Egyptian consumers to subscribe to Wren – how will you convince them?
-who your specific target segment/s (geographic, psychographic, demographic & behavioral) is and why you chose them
- 2 campign visuals
Explain how Twitter makes money through advertising. Find examples of companies using Twitter as a promotional tool. (AACSB: Written and Oral Communication; Reflective Thinking)
Has TV Advertising Lost Its Power?
Long deemed the most successful marketing medium, television advertising is increasingly criticized for being too expensive and, even worse, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that it is difficult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV advertising disagree, contending that the multisensory impact of TV is unsurpassed and that no other media option offers the same potential impact.
Take a position: TV advertising has faded in importance versus TV advertising is still the most powerful advertising medium.
Chapter 12 Solutions
Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Comparison of Competitve Advertisements: Samsung vs Apple What is the purpose /objective of each advertisement? In what ways do the advertisements reflect the different strategies/positions of the two companies/brands in the marketplace? *the other answer by Bartleby was copied and paste from another websitearrow_forwardCourse Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 16. What are some of the cultural variables that marketers must consider in developing advertising and promotionalprograms in a foreign market?17. What are the differences between a retailer's long-term and short-term promotional objectives?18. Outline any three advantages and disadvantages of online advertising.arrow_forwardAdvertising is good in terms of ____(1)______, but the downside is ____(2)_______ . 1) generating awareness 2) consumers may be skeptical 1) its extremely low cost 2) its inability to generate awareness 1) targeting channel members 2) its inability to generate awareness 1) generating awareness 2) its extremely low cost 1) being free 2) its inability to generate awarenessarrow_forward
- -T-MOBILE AND ITS ADS 1) Explain what “bait and switch” is. 2) Describe T-Mobile’s history on advertising issues. 3) Why are there so many issues and actions related to cell phone ads? 4) What advice would you give a cellular phone company about its ads and plans? 250 words maxarrow_forwardWas KMart using a pull or push strategy for the ads? Explain your response. What do you think was the advertising objective for each of the ads ("Big Gas Savings" & "Ship My Pants")? Are the KMart advertising messages and brand content relevant and effective? Why? What message execution strategy did both KMart ads use?arrow_forwardInstructions: Find a print advertisement and answer the questions that follow. 1. What type of advertising is being used? (1 mark) What, in your opinion, is the frequency and durability of the ad? (2 marks) 2. Describe the general mood or feeling of the ad: what emotions does the ad evoke in the viewer? (2 marks) 3. Who do you believe is the intended target market for this ad? Explain why. (2 marks) 4. Describe how colour reinforces the overall message of the ad. (2 marks) 5. What commonly used advertising techniques are present in this ad? Explain how each one is being used. (2 marks)arrow_forward
- To provide more delivery service to the consumer market, UPS created UPS stores. According to the AIDA model, to create attention for this more convenient and less expensive way to mail packages through UPS, its marketing department should have relied on which element of the promotional mix?public relationssales promotionevent sponsorshippersonal sellingdirect marketingarrow_forwardBriefly define what is branding, marketing, advertising, public relations and journalism. If you were to create a campaign for the Johnson & Johnson brand ‘Savlon’ promoting the use of their antiseptic, handwashing liquid, body soaps and hand-sanitizers in these testing times with the COVID-19 Coronavirus pandemic causing so much illness all over the world, describe in brief how you would use branding, marketing, advertising and journalism to further the public relations process (incorporating IMC) to create a relationship with the customers remotely. (300 words – 400 words) (the subject is journalism)arrow_forwardReview the FTC’s guidelines on disclosure in online, social media, and mobile advertisements at www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf. Will the FTC’s requirements regarding ads and endorsers make Twitter less effective as an advertising medium? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)arrow_forward
- Best Ad -- Worst Ad Describe your favorite advertisement, and why. Do you think it is effective in getting people to buy this product? Describe an advertisement that you think is bad for whatever reason, and why you think so. Is it offensive? Ineffective? Unethical? Who do you think this ad is aimed at? Why would a company use "bad" advertising? Do people buy the product anyway? Why?arrow_forwardEthics the use of branded content is on the rise, especially in digital marketing. this includes contentmarketing, native advertising, product placements,branded entertainment, and advergaming. how doyou think consumers respond to these tactics? are youaware that these are forms of advertising? is this deceptive? how do you suggest this approach could beimproved to address potential ethical issues?arrow_forwardCoca-Cola is the most recognizable brand in the world. How did the company achieve this distinction? What has the company done in its marketing mix in terms of product, price, distribution, and marketing communications that has created such tremendous brand equity and loyalty? How has advertising aided in building the brand? (Students might want to visit Coca-Cola’s Website for help at http://www.coca-cola.com/global/glp.html (Links to an external site.)Links to an external site.)arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
