Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 12, Problem 12.18MML
Summary Introduction
To describe: The various execution styles for presenting messages and give example.
Introduction:
An Advertisement is a media message that intended the audience to capture the customer for their product, ideas, and services.
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Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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