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EBK MARKETING
6th Edition
ISBN: 9781259898884
Author: Grewal
Publisher: YUZU
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Chapter 1.2, Problem 2PC
Summary Introduction
To determine: The ways by which marketers connect with customer through social and mobile media.
Introduction: Marketing is an art in which a seller sells his goods and services to his customer. Marketing has the four important elements which are product, price, place and promotion.
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