MARKETING (LL) W/ACCESS >C<
7th Edition
ISBN: 9781307438031
Author: Grewal
Publisher: MCG/CREATE
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Chapter 12, Problem 3MA
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To discuss: The benefits and drawbacks of a company to be a first mover.
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It is not necessarily true that all new products benefit consumers or society. What are some new products that have made our lives better? What are some new products that have actually been harmful to consumers or to society? (Name two product for each category, and explain why you selected these products.) Should there be a way to monitor or “police” new products that are introduced to the marketplace?
What are the key factors that differentiate a product from its competitors in a saturated market?
Explain how do companies create brand value for innovative products that disrupt existing markets?
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- What decisions must be made once a company decides to go ahead with commercialization for a new product?arrow_forwardWhat is meant by advance against goods? Discuss the advantages and disadvantages of itarrow_forwardIf you were to practice, what are some ways by which you can increase the market's demand for your products?arrow_forward
- What challenges does a company face in developing new products or services?arrow_forwardWhat criteria or elements would a company take into account when assessing the appeal or viability of entering a new market?arrow_forwardFind three examples of enterprises who pioneered a new product in a new market and had long-term success as a result of that introduction. Find three examples of firms who were not pioneers but entered later and eventually surpassed the pioneer as market leader. Why were the successful pioneers successful, and the unsuccessful ones unsuccessful, in your opinion?arrow_forward
- Think of a famous company or product whether local or international that focus on one target market only. Explain. Do you think focusing on one particular target market has a huge impact to their market strategy? Why? Do you think having only one target market can hugely affect their branding in the market? Why?arrow_forwardWhat are the advantages and disadvantages for companies that are thefirst to introduce products that create new markets?arrow_forwardWhat products would you sell in today's situation?arrow_forward
- What are the key factors that influence consumers' adoption of new and innovative products?arrow_forwardIn his book Crossing the Chasm, Geoffrey Moore discusses some of the issues involved in marketing technologically new products as markets develop through different stages. What customer groups does Moore identify as critical to the movement into mass market, and what must companies do if they are to successfully cross the chasm?arrow_forwardHow companies can position their products for competitive advantages in the marketplace? Discuss.arrow_forward
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