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To describe: The decisions recommended to AB group.
Introduction:AB group is a leading online retailing business in China which holds a significant portion of total retail business which is thinking to expand in Southeast Asia. AB group has opened service centers in rural areas to help the villagers search for various products online and purchase such products. E-commerce accounts for 8% in China. This company recently acquired stake in an e-commerce firm located in Southeast Asia. Southeast Asia does not have sound infrastructure system and strong information technology management. AB group is facing some challenges due to the economic conditions prevailing in the home country and is facing stiff competition from homegrown competitors.
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Chapter 12 Solutions
Marketing: Real People, Real Choices (9th Edition)
- What is the decision facing Target?arrow_forwardQ1. Select coffee product and provide details of the company name, its marketing mix, segmentation, targeting, positioning and distribution strategies.arrow_forwardSubject: Procurement & sourcing Q): What are the difference between consumer & organizational buying?arrow_forward
- A firm is evaluating the alternative of manufacturing a part that is currently being outsourced from a supplier. The relevant information is provided below: For in-house manufacturing: For purchasing from supplier: Purchase price per part = $180 a. For this information, use the Break-Even Excel template in MindTap to find the best decision if the demand is 6,000. Round your answers to the nearest dollar. Annual fixed cost = $100,000 Variable cost per part = $140 Total cost of production: $ Total cost of outsourcing: $ The best decision is to manufacture in-house b. Determine the break-even quantity for which the firm would be indifferent between manufacturing the part in-house or outsourcing it. Use the Excel Goal Seek tool. Round your answer to the nearest whole number. 10000 parts 220000 350000arrow_forwardProvide detail explanation and services offered by Aeon Delight. Pros and Cons of the company, and packages offer for services provided.arrow_forward1. What are the differences between Products and Services? What is Service Marketing? Explain with examples.arrow_forward
- Conclusion about topic lunch our new products in cosmetic industry and give a recommendation.arrow_forwardWhat are the alternatives?arrow_forwardBusiness Plan for 39 Storage https://www.39storage.com/ (This Company) Cover these points below Executive Summary, Company Description, Product/Services, Distributio, Promotion, Pricing Cite Sourcesarrow_forward
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