EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Chapter 12, Problem 41C
Summary Introduction
To describe: The ways to implement the recommendations.
Introduction:AB group is a leading online retailing business in China which holds a significant portion of total retail business which is thinking to expand in Southeast Asia. AB group has opened service centers in rural areas to help the villagers search for various products online and purchase such products. E-commerce accounts for 8% in China. This company recently acquired stake in an e-commerce firm located in Southeast Asia. Southeast Asia does not have sound infrastructure system and strong information technology management. AB group is facing some challenges due to the economic conditions prevailing in the home country and is facing stiff competition from homegrown competitors.
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Whal are some ways to implement your recommendation?
Can you give a further explanation of each and examples
You are now consulting for an established beverage company. Include a discussion about the company's need to refresh its online image and how the internet should be utilized as part of the broader marketing plan. It is recommended to create mockups of any live web pages before releasing them to the public.
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