Chapter 13, Problem 10QA

Summary Introduction

To determine: The three Pros and three Cons for different types of advertisements such as TV, Radio, Newspaper, magazine, Out-of-home, Internet.

Introduction: Different types of mediums are used for advertisements and promotions of a product such as TV, radio, newspaper, magazine, out-of-home, internet, etc. Every medium has some kind of pros and cons with them and company uses these mediums according to their marketing budget and the objectives of their business.