Concept explainers
To determine: The different types of branded content and ways in which marketers use branded entertainment and support media, such as directories, out-of-home media and place-based media, to communicate with consumers.
Introduction:Branded content is a marketing technique in which the consumers are allowed to make connection with the brand because of the content that has been created which is linked to the brand.
Directories advertising is a kind of brand entertainment which the marketers use to connect with the people because consumers often go through a directory before making a buying decision.
Marketers use out-of-home media platforms such as some specific public places where the customers will be exposed to a huge amount of advertisements.
In place-based advertising, marketers use different types of places such as Arena and stadiums, Cinema halls, etc. to target a specific type of audience and advertise their products.
Want to see the full answer?
Check out a sample textbook solution
Chapter 13 Solutions
MARKETING: REAL PEOPLE...ACCESS >CUSTOM
- What role should a sales force play in the marketing communicationsplan? how should direct marketing be used?arrow_forwardWhat are publics in the marketing context? Why are they important to marketers? Suggest the publics for a specific business.arrow_forwardDescribe how marketers communicate differently with various segments of their target markets by using both traditional advertising and social media. Include discussion of the role played by factors such as target market demographics, the specific traditional advertising, and social channels being used.arrow_forward
- What motivates marketers to embrace digital advertising, particularly in the travel and hospitality industries?arrow_forwardDiscuss content marketing and how marketers are using a new framework that builds on how and by whom marketing content is created, contarrow_forwardWhat are major types of content marketing and how would you rank the different types of content (based on popularity)?arrow_forward
- Discuss how Airbnb has used digital marketing to impact the first five stages withinthe buying processarrow_forwardHow effective would a fast food chain Chick-Fil-A's marketing be promoted on social media?arrow_forwardDiscuss content marketing and how marketers are using a new framework that builds on how and by whom mar- keting content is created, controlled, and distributed.arrow_forward
- What is the role of Public Relations in marketing?arrow_forwardWhat types of promotion vehicles (direct marketing, events, radio, television, etc.) that are effective in persuading consumers to purchase something, or take some other action?arrow_forwardWhy is Offline digital marketing (Electronic Billboards, Radio, TV Commercials) still relevant and important as Online Digital Marketing (Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Email Marketing)?arrow_forward
