Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 13, Problem 13.2DQ
Summary Introduction
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Marketing an Introduction 13th Edition Armstrong Solutions Manual
1. Identify and describe some bases for segmenting retail markets. How would a retailer use them?
2. Although the general level of consumer satisfaction is declining, some retailers claim that this is not actually a bad sign. Why? Please explain.
3. Explain the difference between disposable and discretionary income. Which is more important to retailers?
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Discuss how might Grabcar/Retail Industry would price its offerings under different types of markets
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- Why is Shiseido using voluntary speciality chain stores in addition to its counters at department stores? What are the advantages and disadvatntages for each retail channel? Which area should the company emphasize?arrow_forward14- The following are methods that can be used for push retail promotion strategy, except ________ a. Efficient supply chain b. Trade Show promotion c. Point of sale display d. Sales promotion and discountsarrow_forward10 Guardian (2015) advocated that ‘Consumers want to be able to buy anytime and anywhere’. In the digital era, the retail industry strives to provide a seamless and unified experience to customers as they surf across different channels, to keep them connected. Nevertheless, digital marketers should not assume that consumers no longer interact with the physical world. (a) Discuss the importance of cross channel marketing strategy in retail industryarrow_forward
- 6. Stage of marketing that establishes lasting relationships through multidirectional channels so that information flows and facilitates access to products. Select one: a.Marketing 1.0 b.Marketing 2.0 c.Marketing 3.0 d.Marketing 4.0arrow_forwardIn this assignment you are asked to review the Mini Case below and answer the discussion questions based on your understanding of marketing channels and some of the lessons from Online, Mobile, and Social Media Marketing: Fabletics Changing Channels According to the Fabletics company website, www.fabletics.com, “JustFab Inc. co-CEOs Don Ressler and Adam Goldenberg launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace. There were plenty of luxury brands, but none that offered stylish and high-quality gear at an accessible price point. These three unstoppable innovators joined forces to create the Fabletics brand in 2013. Fabletics, a division of Just-Fab, offers affordable, high-quality, and stylish workout clothes including yoga pants, leggings, joggers, tops, tees, and more for women and men at every fitness level. After being in business just a few short years, the company ranked number 98 in the Internet Retailer 2015 Top 500 Guide with revenues of…arrow_forwardUsing the internet, identify 2 to 3 traditional retailers that have adopted one or many of the five keys strategies necessary for success in an omni-channel environment. How did they implement this strategy and what were the results?arrow_forward
- Netflorist’s transition to retailerAt recent forum at the Gordon Institute of Business and Science (GIBS) the Net florist storywas relayed by Ryan Batcher, MD and co-founder of Net florist. He also explained how theywent from being ignorant about all things to do with flowers (except for roses) to becoming theleading online florist retailer in South Africa.Net florist was launched in 1999 as a test case for an e-commerce company in South Africa,when online retail was still in the early stages of development. Bacher said they knew nothingabout flowers therefore there was very little initial focus on food fulfilment, strategy industry,market research and marketing, HR, technology, or the product. “As there is very littlecustomer loyalty online the only differentiator in our industry is product and service we haveto innovate he said since expanding our offering in true gifting confectionery and bakeryproducts and same day personalization of gifts, 60% of sales are from flowers and 40%…arrow_forwardWhat is the importance of a good marketing mix, supply chain management and distributionchannel? Explain briefly... Thank you for answering:)arrow_forwardDiscuss what the best distribution strategy would be for each of these new products: + Lipton Peppermint/Chocolate Tea (Lipton is a mainstream brand) + Prada Business Card Holder (Prada is a luxury brand) Consider: 1.Should distribution be direct, indirect, or some combination? 2.What retailer(s), if any, should carry your product? Thank you for helping me!arrow_forward
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