Case summary:
Greater than 300 billion coupons are provided every year, with greater than 90% of it was printed on the paper. The consumers redeem just about 1% of coupons that are distributed, usually as they clip them but failed to utilize them in store. App SS has an answer for a solution.
Company H has a best shopping app, which had mobilized those coupons of paper for the consumers. App S is the primary mobile application, which scans the images, text, barcodes, and logos.
Characters in given case:
Company H
Application S
To discuss: On the type of application, which depends on smartphone cameras for an offer on sales promotion redemption and discuss on its working and its similarity.
Want to see the full answer?
Check out a sample textbook solutionChapter 13 Solutions
Marketing: An Introduction, Student Value Edition (13th Edition)
- Netflix is the original major streaming option for home television audiences. When it started nearly20 years ago, Netflix was a subscription-based DVD service that would mail DVDs straight to yourhome. It still does that too (more on that later), but in 2007, Netflix debuted its streaming service,allowing viewers to watch thousands of on-demand TV shows and movies ad-free. Ten years later,Netflix has become one of the biggest names in entertainment, producing critically acclaimed TVshows (Daredevil, House of Cards, Stranger Things, and Luke Cage, to quickly name four) andmovies and hosting original comedy specials.Netflix now offers up a wide range of content across every genre you can imagine. From full seasonsof today’s hottest TV shows to classic movies, Netflix has more entertainment than you could everpossibly watch.As you watch more content, Netflix will learn about your viewing habits, offering up custom genreswith colorful names like “80s action comedies” or “gory…arrow_forwardAs a marketing team at your company, you have given the opportunity to attend two virtual seminars which have experts commenting on how covid-19 is shaping retail banking and the future of banking. Provide an overview of one of the virtual presentations, highlighting customer relationship management going forward and possibilities to build client relationships and revenue.arrow_forwardWhat is your personal unique selling point and the key aspect that differentiates you from others? What role do you think you might excel in within a marketing department? Briefly explain why. Product Manager Pricing Strategist Promotion - Marketing Communications Manager Placement - Distribution Manager Once you adopt one of these roles, you should start to conduct a personal SWOT to assess and adjust your comprehensive skillset. Explain how you will use your strengths while also improving your weaknesses through training and other means.arrow_forward
- Coca-Cola is the most recognizable brand in the world. How did the company achieve this distinction? What has the company done in its marketing mix in terms of product, price, distribution, and marketing communications that has created such tremendous brand equity and loyalty? How has advertising aided in building the brand? (Students might want to visit Coca-Cola’s Website for help at http://www.coca-cola.com/global/glp.html (Links to an external site.)Links to an external site.)arrow_forwardIn a small group, discuss your perceptions of value and how much you are willing to pay for the following products: automobiles, frozen dinners, jeans, and athletic shoes. Are there differences of opinion among members of your group? If so, explain why those differences exist. Discuss some examples of brands of these products that are positioned to deliver different value to consumers. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardEffectively managing the sales function is a prerequisite for success in business markets. Thus, practitioners are increasingly interested in improving the performance of their sales function. Explain the five level of products , provide critically explanation and with examples.arrow_forward
- Describe how online purchasing has changed the business- to-business marketing process and discuss the advantages and disadvantages of electronic purchasing. (AACSB: Written and Oral Communication)arrow_forwardHow can you attack Walmart because of its aggressive pricing actions? Note: By believing that Walmart forced a new kind of shopping experience upon a community and robbed them of a way of shopping they used to have (international hypermarket replacing local independent businesses). You should argue that a way of shopping that has been eliminated from the community by Walmart was a better way of shopping. (give your reasoning for believing that Walmart is wrong).arrow_forwardOM 2. Please formulate a marketing sales letter to convince a person who is not at all willing to purchase our product, like an insurance plan from Green Shield Canada. Please write it briefly with strong reasons and explanations.arrow_forward
- BB Residential Cleaning and Ironing Services is an on-site residential cleaning and ironing service sold through an online platform. What is your strategy for selling your goods? How will your customers get the good you are selling?arrow_forwardCan you tell me about ways to increase sale? And about five digital advertising courses to increase sale in the year 2021? Word count = 1000arrow_forwardHow will your product distribution, promotion, and pricesatisfy customer needs?arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning