Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 1.3, Problem 2PC
Summary Introduction
To determine: The blank word.
Introduction: Marketing is an art in which a seller sells the goods and services to his customers. Marketing has the four elements which are price, product, place and promotion.
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Students have asked these similar questions
Marketing …………… are used to achieve business goals and objectives.
a. profits.
b. personnel.
c. budgets.
d. strategies.
Carefully explain the concept of Marketing in your words and briefly describe the universal functions associated with marketing.
a). Identify and briefly explain the five major parts of the environment of marketing.
(b). Identify and carefully describe the controllable factors and the uncontrollable factors of the environment of marketing.
(Note: Please make sure that you identify and explain the controllable factors of top management, the controllable factors of marketing, and the uncontrollable factors of the external environment.)
How did you grow as a marketing thinker ? (Consider what you learned, and what skills you have developed, changes in your mindset and knowledge, and about how what you learned connects with other content areas and with life).
Chapter 1 Solutions
Loose Leaf for M: Marketing
Knowledge Booster
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