Marketing
7th Edition
ISBN: 9781260428292
Author: Grewal, Dhruv
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 1.3, Problem 2PC
Summary Introduction
To determine: The ways by which marketers connect with customer through social and mobile media.
Introduction: Marketing is an art in which a seller sells his goods and services to his customer. Marketing has the four important elements which are product, price, place and promotion.
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How are marketers connecting with customers throughsocial and mobile media?
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How do e-marketers create customer value online? Explain with the help of an example of an existing e-marketer.
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