MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
14th Edition
ISBN: 9781260539103
Author: Kerin
Publisher: MCG CUSTOM
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Chapter 13, Problem 5AMK
Summary Introduction

To determine: The responses of Person X for the given situation.

Introduction:

A price is a payment made or benefit received from one to another in return for usage of goods or services or it is a payment made for the use of product and service or exchange of goods and services.

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A marketing manager reducethe price on a brand of cereal by 10 percent and observed a 25 percent increasein quantity sold. The manager then  thought that if the price were redused by another 20percent, a 50 percent increase in quantity sold would occur. What would be your response to the marketing manager's reasoning?
A managed care organization’s (MCO) marketing manager reduced the MCO’s premium by 10 percent and saw a 20 percent increase in the number of subscribers. He then thought that if the premium were reduced by another 20 percent, he would see a 40 percent increase. What is your analysis of this reasoning? Please give a through answer!
Describe information that consumers may perceive from price. For example, some consumers think that if an item has a high price, then it will probably be better than its competitors. That may or may not be true.
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