CONNECT FOR MARKETING 180DAY
CONNECT FOR MARKETING 180DAY
6th Edition
ISBN: 9781260537307
Author: Grewal
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Chapter 13, Problem 8MA
Summary Introduction

To discuss: In what manner the claim by the health club that they can able to lose an inch within a month after joining and how might this claim cause a communication gap and what should the health club do to avoid service failure.

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A local health club is running a promotional campaign that promisesyou can lose an inch a month off your waist if you join the club andfollow its program. How might this claim cause a communication gap?What should the club do to avoid a service failure?
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Which of the following is a key dimension of service quality? Multiple Choice   honesty   extroversion   authenticity   reliability   intelligence
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