Case summary:
Country A peoples are always trying to travel without self-driving in order to avoid driving in rush roads and parking difficulties. Previously everyone will depend on the taxies whereas now the scenario has been changed into online cab services like U and L. Around 400 cities worldwide got the advantage of U and the benefits are also enjoyed by the riders, drivers, and communities. The U provides rides at a reasonable rate and also provides employment opportunities. The L expansion is not quite as extensive and is available in around 200 cities. Both the services are through apps to connect the riders with the drivers.
The company is following surge pricing and it will lead to an increase in the rate in busy periods and consumers get discouraged. Both U and L want to compete for head to head they are relying on various marketing strategies and also recruit new drivers in order to decrease the waiting time of riders. The U has a review or rating system in which the drivers are trying to increase their rating and if the riders have a low rate then the drivers may not respond to their pickup request.
The review system also has some negative aspects or consequences that on what basis they are reviewing and someone intentionally negatively review. U sends “ambassadors” to try to lure L drivers away to work for U. both U and L tries to grab drivers by providing new latest technologies and features for their phones to ensure they can find their riders. They also have some collaboration with car dealers to provide some concession while buying new cars for these purposes.
To discuss: The manner in which U and L apply service gaps model to identify potential service failures and how both can increase their service quality.
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Chapter 13 Solutions
CONNECT FOR MARKETING 180DAY
- Read the case study and answer the question below: Explain Uber’s strategy of disruption and innovation in the metered taxi industry.arrow_forwardExplain the unique challenges of service delivery.arrow_forwardIdentify THREE types of services by ISA (Integrated services Architecture). EXPLAIN the key elements of each service.arrow_forward
- What strategies can a service chain implement to ensure consistent service quality and customer experience across its various branches or outlets?arrow_forwardExplain the service delivery system matrix?arrow_forwardApply the Service Gap model to a service of your choice and explain how to reducethe overall customer gap between expected service vs perceived service.arrow_forward
- What role does service discovery play in the scalability and flexibility of service-oriented systems?arrow_forwardwhat particular factors that determine quality and cost in service did easyjet has considered in strategizingarrow_forwardOutline the five gaps that can cause problems in service delivery as described in the Gap Model of Service Delivery. Please define each gap.arrow_forward
- How can business analytics be used to make public transportation smarter in small cities. give examples of the use (or potential use) of descriptive, predictive and prescriptive analytics to improve the public transport system in the region. (Wanting to become a smart city)arrow_forwardWhat are the primary differences that distinguish high-contact service models from low-contact service models?arrow_forwardEvaluate the types of services that are most affected by the problem of variable inputs and outputs.arrow_forward
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