MARKETING; CONNECT ACCESS
MARKETING; CONNECT ACCESS
7th Edition
ISBN: 9781260985788
Author: Grewal
Publisher: MCG
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Chapter 13, Problem 9MA
Summary Introduction

To discuss: The situation in which Person X dissatisfied with service quality and the actions taken by him.

Summary Introduction

To discuss: the actions taken by the Company H to solve the complaint of Person X and whether he is satisfied with the companies’ approach.

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Think about a service organization that retains you as a loyal customer. Why are you loyal to this provider? What are the benefits to you of staying loyal and not switching to another provider? What would it take for you to switch?
What are the advantages and disadvantages of providing a service quality guarantee?
Think about a recent service encounter that you’ve had when you weredissatisfied with the service quality. What actions did you take? If youcomplained, what was the result? Was this a satisfactory result for you?If so, why, and if not, how could the service provider have done abetter job? If you did not complain, why not? Why do you thinkconsumers choose not to complain?
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