MARKETING; CONNECT ACCESS
7th Edition
ISBN: 9781260985788
Author: Grewal
Publisher: MCG
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Chapter 13.4, Problem 1PC
Summary Introduction
To determine: The service gaps identified by the service gaps model.
Introduction: The gap between the services provided and the expectations of the customers is known as the service gap.
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What are the primary differences that distinguish high-contact service models from low-contact service models?
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- What distinctions exist between high-contact and low-contact services, and how may these distinctions be discussed?arrow_forwardDescribe the characteristics of services with a simple example Inseparability Heterogeneity Perishabilityarrow_forwardEvaluate the types of services that are most affected by the problem of variable inputs and outputs.arrow_forward
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