M Marketing
M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Chapter 13.4, Problem 2PC
Summary Introduction

To determine: Ways to overcome the service gaps.

Introduction: The gap between the services provided and the expectations of the customers is known as service gap.

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Outline the five gaps that can cause problems in service delivery as described in the Gap Model of Service Delivery. Please define each gap.
Which of the service gaps do you consider to be most critical, and why?
Explain the four service gaps identified by the ServiceGaps Model
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