M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
expand_more
expand_more
format_list_bulleted
Question
Chapter 13.4, Problem 1PC
Summary Introduction
To determine: The service gaps identified by the service gaps model.
Introduction: The gap between the services provided and the expectations of the customers is known as the service gap.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
List at least two ways to overcome each of the four service gaps.
Outline the five gaps that can cause problems in service delivery as described in the Gap Model of Service Delivery. Please define each gap.
Discuss the ethical implications of sharing and monetizing services in a service-oriented ecosystem.
Chapter 13 Solutions
M Marketing
Knowledge Booster
Similar questions
- What are the primary differences that distinguish high-contact service models from low-contact service models?arrow_forwardExplain the concept of the service gap model and its relevance in service quality management.arrow_forwardWhat distinctions exist between high-contact and low-contact services, and how may these distinctions be discussed?arrow_forward
- Evaluate the types of services that are most affected by the problem of variable inputs and outputs.arrow_forwardDiscuss the key elements of service quality and how they can be measured and improved in service rendering.arrow_forwardWhat are some of the differences between high-contact and low-contact services?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning