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Survey of Accounting (Accounting I)

8th Edition
Carl Warren
ISBN: 9781305961883

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BuyFindarrow_forward

Survey of Accounting (Accounting I)

8th Edition
Carl Warren
ISBN: 9781305961883
Textbook Problem

Balanced scorecard

Delta Air Lines, Inc. (DAL) provides passenger services throughout the United States and the world. Fifteen Delta metrics and recent initiatives are as follows
1. Using a mobile phone app that allows passengers to monitor their place in standby and first class upgrade lists
2. Improving the efficiency of aircraft maintenance
3. Increasing the number of check-in kiosks at major airports
4. Replacing less fuel-efficient aircraft with newer, more efficient aircraft
5. Reducing turnover of key employees
6. Reducing the number of cancelled flights
7. Investing in oil refinery thai produces jet fuel
8. Offering cash incentive awards to employees
9. Awarding stock options to key employees that can be used over time
10. Increasing passenger revenue per available seat mile
11. Increasing the percentage of on-time arrivals
12. Reducing the number of passenger complaints 13- Reducing the number of lost passenger bags
14. Reducing the number of safety violations
15. Increasing the passenger load percentage
Assign each item to one of the four dimensions of the balanced scorecard
1.learning and innovation
2.customer
3.internal process
4.financial

To determine

Concept Introduction:

Balance score card is an approach which provides information to management to assist strategic implementation. It emphasizes the need to provide the user with information.

Learning and Innovative:

Learning mainly focuses on educating the employees and managers and giving them proper training so the value of company increases in the future.

Innovation mainly focuses on developing new products by proper research and development and improving existing product.

Internal process:

Internal process gives attention to internal operations of business and improves them by reducing wastage to the acceptable level and work with full efficiency.

Customer perspective:

Customer services mainly focuses on providing best services and giving more than the customers' expectations with regards to company's products.

Financial:

Financial perspective mainly focuses on operating income, revenue and profit growth, return from capital employed, etc. Financial perspective is usually integrated with other perspective because in balance scorecard, it is assumed that financial perspective is inadequate.

Assign four dimensions of the balance scorecard to each item.

Explanation
    Sr. No.ParticularsPerspective
    1.Using a mobile phone app that allows passengers to monitor their place in standby and first-class upgrade lists.Customer
    2. Improving the efficiency of aircraft maintenance.Internal process
    3.Increasing the number of check-in kiosks at major airport.Customer
    4. Replacing less fuel-efficient aircraft with newer, more efficient aircraft.Internal process
    5.Reducing turnover of key employeesLearning and innovative
    6.Reducing the number of cancelled flights.Internal process
    7.Investing in oil refinery that produces jet fuel...

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