Balanced scorecard
American Express Company (AXP) is a major financial services company, noted for its American Express card. Below are some of the performance measures used by the company in its balanced scorecard.
For each measure, identify whether the measure best fits the innovation, customer, internal process, or financial dimension of the balanced scorecard.
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Statistics for Business & Economics, Revised (MindTap Course List)
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Principles of Macroeconomics (MindTap Course List)
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