Survey of Accounting (Accounting I)
Solutions
Survey of Accounting (Accounting I)
Balanced scorecard
American Express Company (AXP) is a major financial services company, noted for its American Express card. Below are some of the performance measures used by the company in its balanced scorecard.
For each measure, identify whether the measure best fits the innovation, customer, internal process, or financial dimension of the balanced scorecard.
Concept Introduction:
Balance Score card: It is a statement which tells us about the performance of the strategic decision of the organization. This statement is used by the managers to check the performance of the work.
To Indicate:
Tell us about which measure is used for following out of innovation, customer, internal process, and financial.
| Average card member spending | Customer because average card member's spending is depending upon the no. of customers. |
| Cards in force | Customer because cards in force is changes as no. of customer changes. |
| Earnings growth | Financial because earning growth is a financial term. |
| Hours of credit consulting training | Financial because credit consulting training is given to reduce the credit period in organization. |
| Investment in information technology | Innovation because we invest in IT sector to make our process better. |
| Number of internet features | Internal process because internet features depends upon the internal process of organization... |
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