MARKETING LL + CNCT+ ACCESS CODE
13th Edition
ISBN: 9781259949180
Author: Kerin
Publisher: MCG
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Question
Chapter 14.4, Problem 14.7LR
Summary Introduction
To determine: If a firm wished to encourage the continuous purchase by the buyer throughout the year then the cumulative or the noncumulative would be a better strategy.
Introduction:
The method that is adopted by the firm to fix the selling price is known as pricing. The pricing generally depends on the average cost and the perceived value of the product.
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If a firm wished to encourage repeat purchases by a buyer throughouta year, would a cumulative or a noncumulative quantity discount be abetter strategy?
What is the difference between a cumulative and a noncumulative quantity discount?
If an item is particularly valuable to a customer, using customer-based pricing might suggest a price that is higher than the one that would be indicated by use of a standard markup. Describe a situation where the use of customer-based pricing would suggest a price that is lower than the one that would be indicated by use of a standard markup.
Chapter 14 Solutions
MARKETING LL + CNCT+ ACCESS CODE
Ch. 14.1 - Prob. 14.1LOCh. 14.1 - Prob. 14.1LRCh. 14.1 - Prob. 14.2LRCh. 14.1 - Prob. 14.3LRCh. 14.1 - Prob. 14.4LRCh. 14.1 - Prob. 14.5LRCh. 14.2 - Prob. 14.2LOCh. 14.3 - Prob. 14.3LOCh. 14.4 - Prob. 14.4LOCh. 14.4 - Prob. 14.6LR
Ch. 14.4 - Prob. 14.7LRCh. 14.4 - Prob. 14.8LRCh. 14 - Prob. 1AMKCh. 14 - Prob. 2AMKCh. 14 - Prob. 3AMKCh. 14 - The Hesper Corporation is a leading manufacturer...Ch. 14 - Prob. 5AMKCh. 14 - Prob. 6AMKCh. 14 - Prob. 7AMKCh. 14 - Prob. 8AMKCh. 14 - Prob. 1VCCh. 14 - Prob. 2VCCh. 14 - Prob. 3VCCh. 14 - Prob. 4VCCh. 14 - Prob. 5VC
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- Recall your past experiences. Have you been given discounts for goods youbought? When and in what occasion? When do sellers give discount? Give anexample and illustrate how it is computed. Give also an illustration of how selling price is determined.arrow_forwardShould discounts be applied to products that are also in high demand? Justify!arrow_forwardQuaker Oats often, but not always, puts coupons within the package of a box of Quaker Oats for redemption on the next purchase. These coupons provide discounts not only on the product purchased but also on other Quaker Oats products. Consider the metrics of targeting, temporary, special, and irregular promotions. Are the in-package coupons a good form of price promotion for Quaker Oats? Why?arrow_forward
- A bait‐price item has a particularly low price and is widely advertised. Whencoming to buy the item, consumers are encouraged to buy a far more expensive item. Why are bait‐prices considered to be unethical?arrow_forwardAssume that you are about to make a significant consumerpurchase, and the product is available at two local stores, one with high inventoryturnover and one with low. Which store would you choose based on this information?Why?arrow_forwardPlease assist Based on a retail store that sells clothing for the age between 8 and 40 years . Identify your predominant price strategy, apart from odd pricing, that youintend to use. Justify your choice. Explain how you intend to limit the number of mark-down.arrow_forward
- What is the Analytical Challenges with Mixed Price Bundling?arrow_forwardWeek after week, consumers shop for many of the same groceries. At some point, the product may be priced the same and look the same as before but with less in the package. If consumers are not made aware of the change, is this deception? Is this different from deceptive pricing? Explain.arrow_forwardA company’s offering represents the bundling of the tangible good, the intangible service, and the price. Describe the specific elements of the offering for an airline carrier, a realtor, a restaurant, and an online auction site.arrow_forward
- What is the difference between backorder and lost sale?arrow_forwardIf a merchandising company has a beginning inventory of $400,000 and an ending inventory of$200,000, and the company purchased $1,600,000 of inventory during the month, what is the company’s cost of goods sold?arrow_forwardConsider the advertisement for a gutter cleaning service shown below. What is the external reference price in this ad? According to the course material, an advertisement could attempt to frame a price as a single loss, as two losses, as a gain and a loss, or as a gain foregone. Which one of those framings is this advertisement attempting to accomplish? Explain your reasoning. If your internal reference price for gutter cleaning service was $125, how would you perceive this advertised price of the company’s gutter cleaning service? Would you perceive it as a single loss, as two losses, as a gain and a loss, or as a gain foregone? Explain your reasoning.arrow_forward
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