M:MARKETING (LL) W/CONNECT ACCESS >BI<
M:MARKETING (LL) W/CONNECT ACCESS >BI<
6th Edition
ISBN: 9781260679304
Author: Grewal
Publisher: MCG
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Chapter 15.4, Problem 2PC
Summary Introduction

To determine: The way in which marketing channel member use the data warehouse to make decisions.

Introduction: Data warehouse is a store of information where information is present in a wide range within the company; this is used in making the decision.

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