Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 16, Problem 16.10MA
Summary Introduction

Case summary:

The automobiles has become very difficult that the mechanics requires computers to solve the problems. The independent car mechanics might have the computers, however, they don’t have the tools or codes needed to solve and fix the problem on a newer-model cars.

In State U, the manufactures of car should make a diagnostic information available. The supporters of initiatives says that the manufactures are simply planning to keep their unfair benefits and safeguard their repair business.

To determine: Whether the manufacturers and dealerships of automobile creates an unfair competitive benefits by not telling the information and special instruments with the independent mechanics.

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