Marketing: An Introduction, Global Edition
12th Edition
ISBN: 9781292016788
Author: Armstrong
Publisher: PEARSON
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Chapter 16, Problem 16.1DQ
Summary Introduction
To discuss: The meaning of sustainable marketing and how it varies from that of a social marketing and marketing concept
Introduction:
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
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Chapter 16 Solutions
Marketing: An Introduction, Global Edition
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