Marketing: An Introduction, Global Edition
Marketing: An Introduction, Global Edition
12th Edition
ISBN: 9781292016788
Author: Armstrong
Publisher: PEARSON
Question
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Chapter 16, Problem 16.7CTE
Summary Introduction

To determine: An example for the company that is committing the practice of unethical marketing, its violation, and the dealing of unethical behaviour.

Unethical behaviour:

Unethical behaviour is an activity, which falls apart from considering morally correct or right for a profession, person, or an industry.

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