Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 16, Problem 2EE
Summary Introduction
To discuss: Whether the use of pop up ads is unethical.
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If you are reading a web page about a particular topic and see related advertisements appear along the side of the page, do you feel the advertising constitutes an invasion of your privacy? What if the advertisements were generated not only on the basis of content on the page you are currently viewing, but on the basis of the most recent 5 to 10 web pages that you viewed?
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Contemporary Marketing (MindTap Course List)
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