Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 16, Problem 4ALR
Summary Introduction
To identify: The channels or direct
Distribution channel refers to the channel that links the organization and consumers to complete the desired transactions.
The four types of distribution channels:
- • Direct channel
- • Channels using marketing intermediaries
- • Dual distributions
- • Reverse channels
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Students have asked these similar questions
Products and services fall into two broad classifications based on the types of consumers that use them. Which is one of these broad classes?
Select one:
a. supplies and services
b. industrial products
c. materials and parts
d. specialty products
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Select one:
a. Promotion
b. Negotiation
c. Matching
d. Manufacturing
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Q) What are the observations of using Daraz, Foodpanda and Zameen.com?
Q) What are the offering product of foodpanda & zameen.com?
Chapter 16 Solutions
Contemporary Marketing (MindTap Course List)
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