Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 16, Problem 3AMK
Summary Introduction

To discuss: The difference between original markup and maintained mark up and its importance.

Introduction:

Pricing of retail deals with setting the prices for the merchandise, the retailers of the firm must make decisions on the mark up, and mark down and also the timing of the mark downs.

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