Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
bartleby

Concept explainers

Question
Book Icon
Chapter 16, Problem 3VC
Summary Introduction

Case summary:

Recently, the mall trends are becoming more popular among the people. The one of the famous mall in Country U is mall M. The mall M’s marketing team shares the success story and their experience. They mainly focus on the three key activities.

  • Entertaining and attracting the retailers and tenants,
  • Attracting the focus of the shoppers, and
  • Increasing the presence of the mall M.

There are more than 500 stores in M mall inclusive of clothing’s, restaurant, and many entertainment zones. The tourists were the major visitors of the mall.       

To discuss: The challenges faced by the M mall.

Introduction:

A shopping center comes under the head store location. A large shopping mall is consists of more than 800 stores. This popularly attracts people easily with all kind of stores under one roof.

Blurred answer
Students have asked these similar questions
What chellenges does Mall of America face as it strives to continue its success?
What specificattions leads Mall of America taken to acknowledge each challenge?
What is your favorite store? Explain in detail why it has become your favorite, and what other stores can learn from this.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing