A chart on the role of retailing mix’s four main elements across the four stages of retail life cycle. Introduction: The four elements of retailing mix are goods and services, pricing, communication, and physical distribution. The four retail life cycles are early growth, accelerated development, maturity, and decline.

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Chapter 16, Problem 6AMK

Summary Introduction

To develop: A chart on the role of retailing mix’s four main elements across the four stages of retail life cycle.

Introduction:

The four elements of retailing mix are goods and services, pricing, communication, and physical distribution.

The four retail life cycles are early growth, accelerated development, maturity, and decline.

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