UNDERSTANDING BUSINESS (LL/ACCESS)
UNDERSTANDING BUSINESS (LL/ACCESS)
13th Edition
ISBN: 9781264671656
Author: Nickels
Publisher: MCG
Question
Book Icon
Chapter 16.2, Problem 16.2CQ
Summary Introduction

To discuss: The reason to use unique promotional strategies for different countries.

Introduction: Promotional strategy that allows the promoters to go ahead of the monologue in known as the interactive promotional strategy. In this strategy, the promoters try to convince the buyer to purchase the products being offered and seller to work together for mutual benefits.

Blurred answer
Students have asked these similar questions
Choose what you believe to be a good tourism promotion for a city, region, state, or country and explain why you think it is a good promotion. In your critique, discuss the media used, target audience and benefits the destination offers.
You have been appointed as the Marketing Manager for a Tourism Authority (GTA). Discuss in detail your advice to the CEO on how to promote a tourist destination.
Solving promotional and product problems do not guarantee global marketing success. Why? Explain with an example?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Understanding Business
Management
ISBN:9781259929434
Author:William Nickels
Publisher:McGraw-Hill Education
Text book image
Management (14th Edition)
Management
ISBN:9780134527604
Author:Stephen P. Robbins, Mary A. Coulter
Publisher:PEARSON
Text book image
Spreadsheet Modeling & Decision Analysis: A Pract...
Management
ISBN:9781305947412
Author:Cliff Ragsdale
Publisher:Cengage Learning
Text book image
Management Information Systems: Managing The Digi...
Management
ISBN:9780135191798
Author:Kenneth C. Laudon, Jane P. Laudon
Publisher:PEARSON
Text book image
Business Essentials (12th Edition) (What's New in...
Management
ISBN:9780134728391
Author:Ronald J. Ebert, Ricky W. Griffin
Publisher:PEARSON
Text book image
Fundamentals of Management (10th Edition)
Management
ISBN:9780134237473
Author:Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:PEARSON