UNDERSTANDING BUSINESS (LL/ACCESS)
UNDERSTANDING BUSINESS (LL/ACCESS)
13th Edition
ISBN: 9781264671656
Author: Nickels
Publisher: MCG
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Chapter 16, Problem 1DCS
Summary Introduction

To discuss: Two effective and two ineffective ads.

Introduction: When organizations communicate with the customers through paid media platforms, this is known as advertisements.

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In your own understanding, kindly use your own words please expound briefly the potential Advantages and Limitations in detail on  How Sales Promotion and Advertising may influence Product Awareness/Sales in the market?
Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Is the advertisement effective in reaching the target audience in terms of selected media and its message? Does it capture the interest of the target audience AND resonate with its target audience?
Choose one advertisement that you like. Upload the selected advertisement and evaluate based on your knowledge on its effectiveness. State the reason why such advertisement is effective.
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