UNDERSTANDING BUSINESS (LL/ACCESS)
UNDERSTANDING BUSINESS (LL/ACCESS)
13th Edition
ISBN: 9781264671656
Author: Nickels
Publisher: MCG
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Chapter 16.6, Problem 16.6BQ
Summary Introduction

To determine: If consumer’s experiences is an effective way to remind them of a product.

Introduction:

Short-term activities that induce the customers and dealers to purchase the product are known as sales promotion.

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