UNDERSTANDING BUSINESS (LL/ACCESS)
13th Edition
ISBN: 9781264671656
Author: Nickels
Publisher: MCG
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Question
Chapter 16, Problem 2DCS
Summary Introduction
To discuss: The most effective example of sales promotion or publicity.
Introduction: The unpaid information about individual, product or event being distributed through the media platforms among the public is known as the publicity.
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Chapter 16 Solutions
UNDERSTANDING BUSINESS (LL/ACCESS)
Ch. 16.2 - Prob. 16.2AQCh. 16.2 - Prob. 16.2BQCh. 16.2 - Prob. 16.2CQCh. 16.3 - Prob. 16.3AQCh. 16.3 - Prob. 16.3BQCh. 16.3 - Prob. 1TPCh. 16.3 - Prob. 2TPCh. 16.3 - Prob. 3TPCh. 16.4 - Prob. 16.4AQCh. 16.5 - Prob. 16.5AQ
Ch. 16.5 - Prob. 4TPCh. 16.5 - Prob. 5TPCh. 16.5 - Prob. 6TPCh. 16.6 - Prob. 16.6AQCh. 16.6 - Prob. 16.6BQCh. 16.6 - Prob. 7TPCh. 16.6 - Prob. 8TPCh. 16.6 - Prob. 9TPCh. 16 - Prob. 1CECh. 16 - Prob. 2CECh. 16 - Prob. 3CECh. 16 - Prob. 4CECh. 16 - Prob. 1CTCh. 16 - Prob. 2CTCh. 16 - Prob. 3CTCh. 16 - Prob. 4CTCh. 16 - Prob. 1DCSCh. 16 - Prob. 2DCSCh. 16 - Prob. 3DCSCh. 16 - Prob. 4DCSCh. 16 - Prob. 5DCSCh. 16 - Prob. 1PPTCh. 16 - Prob. 2PPTCh. 16 - Prob. 3PPTCh. 16 - Prob. 1VCCh. 16 - Prob. 2VCCh. 16 - Prob. 3VC
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- What is the advantage and disadvantage of using advertising for a hotel? a restaurant? An airline? A destination?arrow_forwardFind a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Is the advertisement effective in reaching the target audience in terms of selected media and its message? Does it capture the interest of the target audience AND resonate with its target audience?arrow_forward1. Think and watch of a specific advertisement that offers product or service and then identify those concrete values, personalities and interest would you expect the people who will buy that product.arrow_forward
- In a small group, design a sales promotion campaign using online, social media, and mobile marketing for a small business or organization in your community. Develop a presentation to pitch your campaign to the business or organization and incorporate what you’ve learned about the selling process.arrow_forward4. What is the more effective promotion strategy to inform and reach potential customers? Briefly answer these five questions for your enterprise in your initia legal structure and organization design that you envision for your enterprise. Tell me why you have chosen these for your organization.arrow_forwardChoose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.arrow_forward
- What are the merits or benefits of sales promotion? Assessment of sales promotion This should include but are not limited to the following: Discussions on merits or benefits of sales promotion Explanation on why and how sales promotions approach might be used Examples must be included.arrow_forwardThis activity encourages you to experience the effects of promotions in your daily life by becoming still and observing the different types of promotional activities occurring around you. Be aware and write down all of the mediums in which you are exposed to promotional messages for a day or two. Be aware of all the possible mediums, not just the obvious ones, such as promotional messages embedded in television programs (product placement), in movies (product placements / brands mentioned by name), in video games, on your clothing, on your phone, on shopping bags, on takeout containers, etc. Discuss: How many promotional messages were you exposed to? Did you have the ability to choose to avoid each message (again, don't forget about the less than obvious ones). Discuss what, if any, impact these experiences have on your perceptions and attitudes. Please take some time to think about this.arrow_forwardB. What are some innovative sales promotion techniques being used in today's marketplace?arrow_forward
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