Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Think of a product that you use regularly. Find several examples of how the manufacturer markets this product, such as ads in different media, sales promotions, and publicity. Assess each example for effectiveness in meeting one or more of the six promotional goals described in the chapter. Then analyze them for effectiveness in reaching you as a target consumer. Consider such factors as the media used, the style of the ad, and ad content?
Think of a specific advertisement that offers product or service and then identify those concrete values, personalities and interest would you expect the people who will buy that product. Discuss.
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Advertising
Advertising is a small (but very visible) part of marketing. It can be used for many different purposes. There are a couple companies out there who really do this right and some who make inexcusable mistakes and oversights.
If a recent ad deterred you from buying the product, describe why. How would you change it? Share a link if you can
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