MYMARKETINGLAB
2019th Edition
ISBN: 9780135839379
Author: Pearson
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 17, Problem 17.14AC
Summary Introduction
To discuss: The reasons on whether reducing sales forces favour telemarketing.
Social selling is when a salesmen utilize online social media sites to interact straightforwardly with their prospects. Salesmen will offer some value by responding to prospect queries and offering intelligent content until the prospect is prepared to purchase.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Breifly discuss the following-
In what ways has the lodging consumer changed, and how does Airbnb’s customer value-proposition meet this change?
What is LEGO's main business model? Can you think of other companies with a similar model?Can you list at least one example of a product company that has transformed into a media company or a media company that has transformed into a product company?What are some of the companies from both B2B and B2C that are doing similar things as LEGO?
Note : I need the answer for the digital marketing perspective please give the details of it to get the upvote. Please dont attend if you dont know
What key resources and capabilities does AirBnb possess that support its strategy? What are its core competencies? Give evidence other than the company's own claims. Use Porter's value chain analysis graphic.
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- You’ve probably heard of Nutrisystem, a company that produced $800 million in revenues last year by selling weight-loss products. What started as a small effort based on an e-commerce marketing plan has evolved into a multipronged marketing campaign that not only has expanded the business but also provides substantial return-on-investment potential. The key to Nutrisystem’s efforts is its direct-to-consumer platform. Using various advertising outlets, from magazines to television, Nutrisystem’s promotions all have one thing in common—they let customers make direct contact with the company. Inserting a unique URL or 800 number in every ad also lets Nutrisystem track the success of each and every effort. In addition to its direct-to-consumer distribution and promotional efforts, what is essential to the success of Nutrisystem?arrow_forwardYou’ve probably heard of Nutrisystem, a company that produced $800 million in revenues last year by selling weight-loss products. What started as a small effort based on an e-commerce marketing plan has evolved into a multipronged marketing campaign that not only has expanded the business but also provides substantial return-on-investment potential. The key to Nutrisystem’s efforts is its direct-to-consumer platform. Using various advertising outlets, from magazines to television, Nutrisystem’s promotions all have one thing in common—they let customers make direct contact with the company. Inserting a unique URL or 800 number in every ad also lets Nutrisystem track the success of each and every effort. In what different ways does Nutrisystem engage in direct marketing?arrow_forwardYou’ve probably heard of Nutrisystem, a company that produced $800 million in revenues last year by selling weight-loss products. What started as a small effort based on an e-commerce marketing plan has evolved into a multipronged marketing campaign that not only has expanded the business but also provides substantial return-on-investment potential. The key to Nutrisystem’s efforts is its direct-to-consumer platform. Using various advertising outlets, from magazines to television, Nutrisystem’s promotions all have one thing in common—they let customers make direct contact with the company. Inserting a unique URL or 800 number in every ad also lets Nutrisystem track the success of each and every effort. What advantages does Nutrisystem’s marketing campaign have over selling through intermediary channels?arrow_forward
- You’ve probably heard of Nutrisystem, a company that produced $800 million in revenues last year by selling weight-loss products. What started as a small effort based on an e-commerce marketing plan has evolved into a multipronged marketing campaign Video Case Nutrisystem that not only has expanded the business but also provides substantial return-on-investment potential. The key to Nutrisystem’s efforts is its direct-to-consumer platform. Using various advertising outlets, from magazines to television, Nutrisystem’s promotions all have one thing in common—they let customers make direct contact with the company. Inserting a unique URL or 800 number in every ad also lets Nutrisystem track the success of each and every effort. After viewing the video featuring Nutrisystem, answer the following questions: In what different ways does Nutrisystem engage in direct marketing? What advantages does Nutrisystem’s marketing campaign have over selling through intermediary channels? In…arrow_forwardWhat is AirBnB? How AirBnB operates? Briefly explain its customers, end-users, influencers and stakeholders. Analyze its market segmentations.arrow_forward1. How did Netflix convert users taking advantage of a promotion into paying customers? 2. What kind of consumer behaviors is shifted by the Pandemic? 3. How will traditional bricks-and-mortar companies like Macy's and Walmart deal with this shift? 4. If a Walmart-TikTok deal delivers shoppable live streams, which kind of consumers will first accept it? Why? Could Walmart catch up with Amazon through this new competition?arrow_forward
- Critics claim that Internet tracking infringes consumer privacy rights and that the industry is out of control. Should marketers have access to such information? Discuss the advantages and disadvantages of this activityfor both marketers and consumers. (AACSB: Written and Oral Communication; Ethical Understanding and Reasoning; Reflective Thinking)arrow_forwardThe 2016 Summer Olympics take place in Rio de Janeiro,Brazil. By yourself or with a classmate, identify a company thatmight benefit from promoting its goods or services at theRio Olympics. In a presentation, describe which strategy youwould use: straight extension, product or promotion adaptation, dual adaptation, or product invention.arrow_forwardWhat is Konica Minolta’s mission?arrow_forward
- In a small group, research a company and constructa growth-share matrix of the company’s products,brands, or strategic business units. Recommend a strategyfor each unit in the matrix. (AACSB: Written andOral Communication; Reflective Thinking)arrow_forwardWhat is the VRIO Framework of Alibaba Group: The Rise of a Platform Giant?arrow_forwardAs it moves forward in fulfilling its mission, what challenges does Facebook face in the future?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning