Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 17.2, Problem 17.5LR
Summary Introduction

To determine: The element of promotional mix in which the cost of a contact is high

Introduction:

The blend of various promotional tools that is utilized by the business to maintain, create, and maximize the demand for the goods and services is known as the promotional mix.

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