EP MARKETING
7th Edition
ISBN: 9781260428223
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 17.3, Problem 1PC
Summary Introduction
To determine: Issues to be considered by the manufacturers when choosing retail partners.
Introduction: Manufacturer represents a person or an entity that is responsible for the production of goods by the conversion of raw materials into finished goods.
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Should a company distribute its products in marginally profitable outletsthat have no alternative source of supply?
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What issues should manufacturers consider when choosing retail partner
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