To discuss : The personal selling
Explanation of Solution
The meaning of personal selling is as follows:
A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face-to-face encounter. Personal selling offers various benefits rather than other form of promotion. Personal selling plays major importance as there is decrease in the potential customers, as the product complexity increases, and as the value of the product increases.
Technology plays a major role in personal selling. Suppose the sales people are not updated or well informed about their products, customers might purchase from the stores knowing more than they do.
Want to see more full solutions like this?
Chapter 18 Solutions
MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning