Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Question
Chapter 18.5, Problem 1PC
Summary Introduction
To explain: The reason why objective-and-task method of setting an IMC budget is better than the rule-of-thumb methods.
Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
"We must get it," Erickson Santos, president of Industrial Fasteners, roared. "Without it, we're in big trouble." The "it" Mr. Santos referred to is the renewal of a $20 million loan with Manila First Bank. The big trouble he fears is the lack of funds necessary to repay the existing debt and few, if any, prospects for raising the funds elsewhere. Mr. Santos had just hung up the phone after a conversation with a bank vice-president in which it was made clear that this year's statement of cash flows must look better than last year's. Mr. Santos knows that improvements are not on course to happen. In fact, cash flow projections were dismal. Later that day, Timothy Dela Cruz, assistant controller, was summoned to Mr. Santos's office. "Dela Cruz," Santos barked, "I've looked at our accounts receivable. I think we can generate quite a bit of cash by selling or factoring most of those receivables. I know it will cost us more than if we collect them ourselves, but it sure will make our cash…
"We must get it," Erickson Santos, president of Industrial Fasteners, roared. "Without it, we're in big trouble." The "it" Mr. Santos referred to is the renewal of a $20 million loan with Manila First Bank. The big trouble he fears is the lack of funds necessary to repay the existing debt and few, if any, prospects for raising the funds elsewhere. Mr. Santos had just hung up the phone after a conversation with a bank vice-president in which it was made clear that this year's statement of cash flows must look better than last year's. Mr. Santos knows that improvements are not on course to happen. In fact, cash flow projections were dismal. Later that day, Timothy Dela Cruz, assistant controller, was summoned to Mr. Santos's office. "Dela Cruz," Santos barked, "I've looked at our accounts receivable. I think we can generate quite a bit of cash by selling or factoring most of those receivables. I know it will cost us more than if we collect them ourselves, but it sure will make our cash…
Using any Ministry of your choice, provide a detailed description of the nature of the Program-based budget as used by the Government of Ghana?
Knowledge Booster
Similar questions
- Explain Briefly. 1. In selecting a target market, what must the engineer manager do? 2. Determination of fund requirements are? Describe each. 3. What are the sources of Funds? Explain each.arrow_forwardHow important are financial statements and ratios, especially in today's current financial and economic environment of 2023?arrow_forwardThe demand for money in the economy sometimes for the motive of transactions, speculation, and precaution. The macroeconomic balance in the presence of money is shown by the curve following. A. How do you read and understand the following curve? B. The relationship between the demand for money for transactions and the demand money for this speculation why the angle is 45°? In graph explain what happens when there are: A. monetary contraction! B. monetary expansion!arrow_forward
- 4. What is a cash flow statement and why is it prepared?arrow_forward“Overshooting the fiscal deficit target is inevitable this year as the economic slowdown has hit government revenue," a senior adviser said. Explain using appropriate theory.arrow_forwardAt the end of March 2023, Statistics Botswana reports revealed that the country's unemployment rate was 25.4%, with young people making up the majority of the unemployed population. Since you and your friends want to finance your agriculture business with funds from the Youth Development Fund (YDF). To meet the requirements of creating a business plan necessary for funding application, develop a PEST analysis for agribusinessarrow_forward
- Which of the following actions can the Federal Reserve take to reduce inflationary pressures in the United States? A. Increase government spending B. Increase the money supply C. Increase interest rates D. Increase taxesarrow_forwardAssuming that a spend database is available and is reasonably accurate, how do firms produce a spend analysis?arrow_forward"On what three priorities might BankRI representative Matt Weiner have based the decision to extend Moon Associates’ line of credit or offer additional financing? What are the “five C’s of credit”?"arrow_forward
- In the national income accounts: choose the correct answer(a) Total spending is always equal to total production and income. (b) Total spending is always greater than total production and income. (c) Total spending is always less than total production and income. (d) Total spending may be greater than, equal to or less than total productionand incomearrow_forwardAfter learning from the materials on Working Capital Management, read the attached article pertaining to the topic at hand in relation to COVID-19, and answer the following questions: 1) Why is working capital management important in business, especially during a time of crisis, like the COVID-19 pandemic? 2) What are the consequences of not having enough working capital? 3) What are the key takeaways from learning the lessons in Financial Management in preparing for a pandemic like COVID-19? Prepare your answers in an essay format and provide examples. Further, provide your sources at the end of your essay.arrow_forwardExplain how might an executive comments to wall street analyst affect demand forecast, and what are the consequences of doing so ?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning